🎨Media Kit

Version 1.0 | This Media Kit was approved on 15 January 2022.

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Introduction

Definitions

This document employs terms related to TIOF's DCDR Advocacy that can be found in the TIOF terminology, TechUp's Terminology as well as the DCDR Terminology.

For a structure of The IO Foundation and the TechUp initiative, please visit

• The IO Foundation's Organizational Chart

• The IO Foundation's Organizational Taxonomy

About this document

This document describes all the elements that conform TechUp's initiative identity (aka Branding Guidelines) and their usage rules on any generated content, by either TIOF Members, Contributors or any other third parties.

It is a reference document to which all TechUp productions, either for internal or external use, must refer and adhere.

You should familiarize yourself with this it and comply with it at all times. Any questions you may have with regard to its contents or what you have to do to comply with it should be referred to the initiative's Team Comms Manager.

A document summarizing The IO Foundation's Branding Guidelines is also available.

A full Media Kit set is available for download in TIOF's Media Package, which includes TechUp materials.

Concepts

Name

The following forms are authorized when referring to TechUp:

Please note the capitalization

• TechUp

• Abbreviation: TU (Example: [TIOF TU])

Tagline

The following is the official tagline of TechUp.

LEARN - BUILD - CONNECT

Supporting technologists as the NextGen Rights Defenders.

Mission & Vision

While the TechUp initiative is designed in order to support TIOF's mission and to achieve its vision, it nonetheless also formulates its own Mission & Vision.

Mission: To engage technologist to embrace their role as Next Generation of Rights Defenders.

Vision: A world where technologists ensure that digital citizens are protected, transparently, at all times.

Values

Techup adheres to the same values as The IO Foundation to delivers its mission.

Contents

Descriptions

The following are the official definitions to be used when describing or referencing TechUp. A number of variations are provided in an attempt to fit different character limitations.

When describing TechUp, please use these official descriptions.

Full version

TechUp is a collaborative space bringing together the tech community to become the agents of change that digital societies need right now.

By uniting capacity building and social participation, TechUp supports technologists in their role as NextGen Rights Defenders to architect and build better and safer digital societies.

Programmers are the Next Generation of Rights defenders.

Mini version

TechUp is a collaborative space uniting capacity building and social participation to build better and safer digital societies by supporting technologists in their role as NextGen Rights Defenders.

Programmers are the Next Generation of Rights defenders.

Micro version

TechUp is a collaborative space uniting capacity building and social participation to build better and safer digital societies by supporting technologists in their role as NextGen Rights Defenders.

Nano version

TechUp is a collaborative space designed to support technologists in their role as NextGen Rights Defenders.

Logos

The following are the official logos for The IO Foundation.

TechUp Full Logo
Format	Full Color	White Variant
Usage	General use	Monochromatic or dark backgrounds

For more information, please refer to TIOF's Branding Guidelines.

A full Media Kit set is available for download in TIOF's Media Package, including TechUp materials.

Fonts (typeface)

TechUp follows the same font guidelines as The IO Foundation.

For more information, please refer to TIOF's Media Kit.

Color palette

TechUp follows the same color palette as The IO Foundation.

For more information, please refer to TIOF's Media Kit.

Note Due to Google Calendar limitations, TIOF's Public Event Calendar uses their Graphite color coding.

QR Codes

The following are the official QR Codes to link TechUp's online resources.

TechUp Space	Events Calendar	TechUp Presentation

All QR Codes are available in TIOF's Media Package, which includes TechUp materials.

#Tags

Aside from the #Tags defined in TIOF's Media Kit, the following are the official #Tags used by TechUp.

• #TechUp

Each TIOF initiative has its own set of #Tags. Please refer to the corresponding initiative's Media Kit for their #Tags list.

Official Channels

The following are the official, sanctioned, Media Channels used by TechUp for its activities.

Any other Media Channel not listed here is to be considered not affiliated with TechUp and therefore any opinions expressed are not to be associated with it.

Official Website

The following is the official website for TechUp.

Full URL	https://TheIOFoundation.org/TechUp
Alternative URLs	None
Short URL	https://TIOF.Click/TUWeb
Contents	General information about TechUp + Events + Library

Official Documentation

The following is the official documentation site for the TechUp initiative.

Full URL	https://Docs.TheIOFoundation.org/TechUp
Alternative URLs	None
Short URL	https://TIOF.Click/TUDocs
Contents	Publishing of all documentation relative to TechUp

URL Shorteners

TechUp uses the same URL shortener as The IO Foundation.

For more information, please refer to TIOF's Media Kit.

Initiative's Repository

The following are the official repositories used by The IO Foundation.

Full URL	https://github.com/TheIOFoundation/TechUp
Alternative URLs	None
Short URL	https://TIOF.Click/TURepo
Content	Public repository showcasing TechUp's work
Usage	Initiative Management + Community Collaboration + Transparency platform

Email

The following are the official email domains used by TechUp.

Only email received from these domains are to be considered originated by TechUp or its members.

Domains	@TheIOFoundation.org
Alternative Domains	None
Usage	Official communications from TechUp Members both internally and externally

The following are the official public email addresses used by TechUp.

Email	[email protected]
Usage	Official communications and inquiries

Social Media

The following are the official social media platforms where TechUp has some sort of active presence.

The IO Foundation, in general, uses social media reluctantly.

To learn more about TIOF's position on this matter, check our Hey Big Tech! declaration.

TechUp currently uses the same Media Channels as The IO Foundation.

For more information, please refer to TIOF's Media Kit.

The IO Foundation has profiles in other platforms, sometimes in preparation for its use, sometimes to avoid impersonation.

Calendars

The following is the official calendar through which TechUp publishes events:

• organized by TechUp (including all TIOF's and its initiatives')

• those it may participate in

• other events that are deemed relevant

Platform	Google Calendar
Short URL	https://TIOF.Click/EventsCal
Content	Events calendar
Usage	Public events calendar

Donations & Crowdfunding

The IO Foundation accepts financial donations on both Fiat and Crypto currencies.

TechUp currently uses the same Donation & Crowdfunding platforms as The IO Foundation.

For more information, please refer to TIOF's Media Kit.

Human Resources

The following is the official recruitment platform through which TechUp initiative publishes its open positions.

Platform	QPage
Full URL	https://Join.TheIOFoundation.org
Short URL	https://TIOF.Click/TUJoinUs
Content	Posting of open positions for TechUp

TIOF Initiatives

The following is a list of TIOF's initiatives and a quick link to their corresponding Media Kit.

	The IO Foundation	Media Kit
[PENDING]	DCDR	Media Kit
	BHR in Tech	Media Kit
	CrowdShape	Media Kit
	Project Lockdown	Media Kit
	TechUp	This document
	UDDR	Media Kit