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Media Kit
Version 1.0 | This Media Kit was approved on 01 February 2022.
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Introduction

Definitions

This document employs terms related to TIOF's DCDR Advocacy that can be found in the TIOF terminology as well as the DCDR Terminology.
For a structure of The IO Foundation and the DCDR initiative, please visit

About this document

This document describes all the elements that conform the Data-Centric Digital Rights' initiative identity (aka Branding Guidelines) and their usage rules on any generated content, by either TIOF Members, Contributors or any other third parties.
It is a reference document to which all DCDR productions, either for internal or external use, must refer and adhere.
You should familiarize yourself with this it and comply with it at all times. Any questions you may have with regard to its contents or what you have to do to comply with it should be referred to the initiative's Team Comms Manager.
A document summarizing The IO Foundation's Branding Guidelines is also available.
A full Media Kit set is available for download in TIOF's Media Package, which includes DCDR materials.

Concepts

Name

The following forms are authorized when referring to TechUp:
Please note the capitalization
  • Data-Centric Digital Rights
  • DCDR
  • Abbreviation: DCDR (Example: [TIOF DCDR])

Tagline

The following is the official tagline of DCDR.
Guiding technologists to build safe technology for digital twins.

Mission & Vision

While the DCDR initiative is designed in order to support TIOF's mission and to achieve its vision, it nonetheless also formulates its own Mission & Vision.
Mission: To provide technologist with a clear framework and taxonomies to embed Data-Centric Digital Rights into technology and enable their role as Next Generation of Rights Defenders.
Vision: A world where technology protects digital citizens and their digital twins transparently and by design.

Values

The DCDR initiative adheres to the same values as The IO Foundation to delivers its mission.

Contents

Descriptions

The following are the official definitions to be used when describing or referencing DCDR. A number of variations are provided in an attempt to fit different character limitations.
When describing DCDR, please use these official descriptions.

Full version

Data-Centric Digital Rights (DCDR), an initiative from The IO Foundation, is a framework for technologists composed by Principles, Taxonomies and other technical tools. It enables them to develop a deeper understanding about the nature of data, the digital twins that emerge from it and make possible for them to embrace their role as NextGen Rights Defenders.
By understanding that I am my data, may design technology that aims at ending remedy by architecting and building technology that implement Rights by design.

Mini version

Data-Centric Digital Rights (DCDR), an initiative from The IO Foundation, is a framework for technologists composed by Principles, Taxonomies and other technical tools enabling them in their role as NextGen Rights Defenders.

Micro version

Data-Centric Digital Rights, an initiative from The IO Foundation, provides a framework for technologists that enables them to embrace their role as NextGen Rights Defenders.

Nano version

DCDR provides a framework for technologists that enables them to embrace their role as NextGen Rights Defenders.

Logos

The following are the official logos for the DCDR initiative.
The DCDR are currently being designed and shall be released as soon as possible.
TechUp Full Logo
[PENDING]
[PENDING]
Format
Full Color
White Variant
Usage
General use
Monochromatic or dark backgrounds
For more information, please refer to TIOF's Branding Guidelines.
A full Media Kit set is available for download in TIOF's Media Package, including TechUp materials.

DCDR Principles

The following are the official formulations of the 3 DCDR Principles that The IO Foundation puts forward to guide technologist in their role as NextGen Rights defenders.
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Principle I
Principle II
Principle III
I Am My Data
End Remedy
Rights By Design
Treat their data as you'd want to be treated.
Adopt designs that minimize grievances.
Leave no protection uncoded behind.
​Learn more​
​Learn more​
​Learn more​
A full Media Kit set is available for download in TIOF's Media Package, including DCDR materials.

Fonts (typeface)

DCDR follows the same font guidelines as The IO Foundation.
For more information, please refer to TIOF's Media Kit.

Color palette

DCDR follows the same color palette as The IO Foundation.
For more information, please refer to TIOF's Media Kit.

QR Codes

The following are the official QR Codes to link DCDR's online resources.
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DCDR Principles
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Principle I
Principle II
Principle III
All QR Codes are available in TIOF's Media Package, which includes TechUp materials.

#Tags

Aside from the #Tags defined in TIOF's Media Kit, the following are the official #Tags used by DCDR.
  • #DCDR
  • #DigitalHarms
  • #DigitalRights
  • #IamMyData
  • #EndRemedy
  • #RightsByDesign
Each TIOF initiative has its own set of #Tags. Please refer to the corresponding initiative's Media Kit for their #Tags list.

Official Channels

The following are the official, sanctioned, Media Channels used by the DCDR advocacy for its activities.
Any other Media Channel not listed here is to be considered not affiliated with TechUp and therefore any opinions expressed are not to be associated with it.

Official Website

The following is the official website for TechUp.
Alternative URLs
None
Short URL
Contents
General information about DCDR

Official Documentation

The following is the official documentation site for The IO Foundation and its initiatives.
Alternative URLs
None
Short URL
Contents
Publishing of all documentation relative to DCDR + Research + Reference materials

URL Shorteners

DCDR uses the same URL shortener as The IO Foundation.
For more information, please refer to TIOF's Media Kit.

Initiative's Repository

The following are the official repositories used by The IO Foundation.
Alternative URLs
None
Short URL
Content
Public repository showcasing DCDR's advocacy work
Usage
Initiative Management + Community Collaboration + Transparency platform

Email

The following are the official email domains used by the DCDR advocacy.
Only email received from these domains are to be considered originated by DCDR or its members.
Domains
@TheIOFoundation.org
Alternative Domains
None
Usage
Official communications from DCDR Members both internally and externally
The following are the official public email addresses used by TechUp.
Usage
Official communications and inquiries

Social Media

The following are the official social media platforms where DCDR has some sort of active presence.
The IO Foundation, in general, uses social media reluctantly.
To learn more about TIOF's position on this matter, check our Hey Big Tech! declaration.​
The DCDR advocacy currently uses the same Media Channels as The IO Foundation.
For more information, please refer to TIOF's Media Kit.
The IO Foundation has profiles in other platforms, sometimes in preparation for its use, sometimes to avoid impersonation.

Calendars

The following is the official calendar through which the DCDR advocacy publishes events:
  • organized by the DCDR initiative team (including all TIOF's and its initiatives')
  • those it may participate in
  • other events that are deemed relevant
Platform
Google Calendar
Short URL
Content
Events calendar
Usage
Public events calendar

Donations & Crowdfunding

The IO Foundation accepts financial donations on both Fiat and Crypto currencies.
The DCDR currently uses the same Donation & Crowdfunding platforms as The IO Foundation.
For more information, please refer to TIOF's Media Kit.

Human Resources

The following is the official recruitment platform through which the DCDR initiative publishes its open positions.
Platform
QPage
Short URL
Content
Posting of open positions for DCDR

TIOF Initiatives

The following is a list of TIOF's initiatives and a quick link to their corresponding Media Kit.
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The IO Foundation
​Media Kit​
[PENDING]
DCDR
This document
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BHR in Tech
​Media Kit​
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CrowdShape
​Media Kit​
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Project Lockdown
​Media Kit​
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TechUp
​Media Kit​
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UDDR
​Media Kit​
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On this page
Introduction
Definitions
About this document
Concepts
Name
Tagline
Mission & Vision
Values
Contents
Descriptions
Logos
DCDR Principles
Fonts (typeface)
Color palette
QR Codes
#Tags
Official Channels
Official Website
Official Documentation
URL Shorteners
Initiative's Repository
Email
Social Media
Calendars
Donations & Crowdfunding
Human Resources
TIOF Initiatives