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Lead Generation

The IO Foundation requires interacting with a number of potential stakeholders and reach out to potential beneficiaries in order to further its advocacy, otherwise known as leads.

Obtaining these leads can be done through a number of methods.

The IO Foundation has a clear policy of not generating leads by methods that infringe this Policy.

Types of Leads / Signals

General methodology

  • Triggers

    • "Active": Custom alerts, URL monitoring

    • "Passive": Newsletters

  • Manual acquisition

Lead Lifecycle (old)

Last updated


The IO Foundation