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Media Kit
Version 1.0 | This Media Kit was approved on DD MMMM YYYY.
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NOTICE
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Please note that this page is a Work in Progress. Sections that are being completed are marked with [WIP].

Table of Contents

  1. 1.
    About
  2. 2.
    Concepts
    • Name
    • Tagline
    • Mission & Vision
    • Values
    • The Problem
    • Value Proposition
    • The Solution
  3. 3.
    Contents
    • Descriptions
    • Logos
    • Color palette
    • QR Codes
    • #Tags
  4. 4.
    TIOF Projects

About

This document defines all the necessary elements that conform Project Lockdown's Project Identity, and their use on Media Channels, by either TIOF members or external parties. It is a reference document to which all Project Lockdown productions, either for internal or external use, must refer and adhere. For any doubts, please contact Team Comms.
Summary documents for Project Lockdown's Project Identity - Light Mode and Project Identity - Dark Mode are also available.
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Concepts

Name

The following forms are authorized when referring to Project Lockdown:
  • Project Lockdown
  • PLD
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Tagline

The following is the official tagline of Project Lockdown:
Unlocking your Rights
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Mission & Vision

The following are the official formulations of Project Lockdown's Mission & Vision:
Mission: Ensure the observance of Human and Digital Rights through the analysis of worldwide policies.
Vision: A world where Project Lockdown is not needed.
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Values

Project Lockdown adheres to the same values as The IO Foundation to delivers its mission:
Community: Because upholding Human and Digital Rights is a global endeavor that requires the active participation of everyone.
Accountability:
Impact: Because we recognize the importance of preserving and protecting our own Rights through public awareness by inspiring organizations and individuals to be active agents of change.
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The Problem

Governments across the globe implement numerous interventions in the form of policies, many of them directly affecting citizens’ Human and/or Digital Rights. Access to these policies is not always straightforward; estimating the global status of Rights even less so. Understanding which policies are implemented and their impact in people’s Rights is crucial not only for the citizens themselves but also for journalists and Rights advocates. Inspired by the need for transparency and accountability, Project Lockdown is committed to providing citizens of the world with the tools they need to stay safe and informed.
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Value Proposition

Project Lockdown adopts the following 2 core approaches to deliver its value proposition:
  • Data collected strictly from official sources Project Lockdown identifies official source documents that are originated by governments with the objective of only delivering data that has legal merit.
Disclaimer: For a number of reasons, some of the current data on the COVID-19 NPIs dataset later was obtained from other sources. This situation is being resolved.
  • Rights-based core data points All core data points are devised based on their potential impact on a clearly defined Human or Digital Right. This unique approach provides insight over the impact of government policies in citizens' Rights.
  • Global Rights Index Combining official data and Rights-based data points enables Project Lockdown
Disclaimer: The Global Rights Index is a current Goal for Project Lockdown (and thus a Work In Progress)

The Solution

Maintaining a neutral and unbiased stance, Project Lockdown provides a detailed account of policies implemented by governments across the globe organized in thematic dataset layers, which respond to relevant crises, critical policies or global trends.
The data, which is obtained through official government pronouncements, enables the monitoring of the state of Rights worldwide and is made available through a responsive web and mobile mapping interface and an open data API.
Project Lockdown takes a meticulous approach to collecting and synthesizing its data points in order to best serve users by encouraging a community approach that will champion transparency to maximize impact.
The ensemble of the data collected is the foundation of the Global Rights Index, a monitoring indicator that provides a quick understanding of the state of Rights worldwide.

Contents

Descriptions

The following are the official definitions to be used when describing or referencing Project Lockdown. A number of variations are provided in an attempt to fit different character limitations.
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Full version

Project Lockdown (an initiative from The IO Foundation) is a civic tech, interactive platform providing an overview of the state of Human and Digital Rights around the globe. It evaluates policies obtained from high quality sources that may impact their observance. It provides, among other tools, a layered map interface that allows for a visual representation of the policies adopted, assisting a broad range of stakeholders in understanding the global state of their Rights empowering them to become active agents of global change.
The project is the result of the collaborative effort from a global network of partners and volunteers who are dedicating their time and resources to ensure that we do not degrade the Rights we currently enjoy while simultaneously preparing them to become a new generation of Rights defenders. It aims at providing an overview of the state Rights around the world to citizens and assisting journalists and civil society in their reporting and overseeing tasks.
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Mini 1

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Mini 2

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Mini 3

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Mini 4

Project Lockdown (an initiative from The IO Foundation) is a civic tech, interactive platform providing an overview of the state of Human and Digital Rights around the globe.
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X < 160 characters

Project Lockdown is a civic tech, interactive platform providing an overview of the state of Human and Digital Rights around the globe.
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Micro

An interactive platform providing an overview of the state of Rights around the globe.
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Logos

The following are the official logos of Project Lockdown:
Name
PLD Lock
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Sample
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Format
PNG
SVG
PNG
SVG
Code
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Features
Hi Resolution / Light Mode / Transparent Background
Hi Resolution / Light Mode / Transparent Background
Hi Resolution / Dark Mode
Hi Resolution / Dark Mode
Usage
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Color palette

The following are the official colors composing Project Lockdowns's color palette:
Theme Colors
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Code
G1
W
Sample
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R
51
255
G
51
255
B
51
255
H
0
0
S
0
0
L
20
100
Hex
#333333
#FFFFFF
Grey shades swatch
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Code
G2
G3
G4
G5
G6
Sample
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R
79
130
189
224
242
G
79
130
189
224
242
B
79
130
189
224
242
H
0
0
0
0
0
S
0
0
0
0
0
L
31
51
74
88
95
Hex
#4F4F4F
#828282
#BDBDBD
#E0E0E0
#F2F2F2
Map and Infographics
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Code
B1
M1
O1
R1
G7
Sample
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R
122
111
242
235
204
G
174
201
153
87
204
B
255
151
74
87
204
H
217
145
28
0
0
S
100
50
87
79
0
L
74
62
62
63
80
Hex
#7AAEFF
#6FCF97
#F2994A
#EB5757
#CCCCCC
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QR Codes

The following are the official QR Codes to link Project Lockdowns's online resources:
[WTI]
To generate any new QR Codes, please refer to the QR Codes Reference​
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Tags

The following are the official #Tags used by Project Lockdown in all of its Media Channels (as well as internally):
#ProjectLockdown #OurRights #GlobalRightsIndex #HumanRights #DigitalRights #TIOF
Note: Each TIOF project has its own set of #Tags. Please refer to the corresponding project's Media Kit for their #Tags list.
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TIOF Projects

The following is a list of TIOF's projects and a quick link to their corresponding Media Kit.
UDDR
TechUp
Project Lockdown
BHR in Tech
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​Media Kit​
​Media Kit​
​Media Kit​
​Media Kit​
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