🚧Lead

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About

Lead Generation

The IO Foundation requires interacting with a number of potential stakeholders and reach out to potential beneficiaries in order to further its advocacy, otherwise known as leads.

Obtaining these leads can be done through a number of methods.

The IO Foundation has a clear policy of not generating leads by methods that infringe this Policy.

Types of Leads / Signals

Purpose	Examples	Link
Research	Ongoing projects, etc.
Reaction	Data breaches, relevant events, etc.
Comms	In-the-know about mentions of TIOF, etc.
Security	TIOF Data breaches, login impersonation attempts, etc.

General methodology

• Triggers

  • "Active": Custom alerts, URL monitoring

  • "Passive": Newsletters

• Manual acquisition

Lead Lifecycle (old)