π§Lead
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About
Lead Generation
The IO Foundation requires interacting with a number of potential stakeholders and reach out to potential beneficiaries in order to further its advocacy, otherwise known as leads.
Obtaining these leads can be done through a number of methods.
The IO Foundation has a clear policy of not generating leads by methods that infringe this Policy.
Types of Leads / Signals
General methodology
Triggers
"Active": Custom alerts, URL monitoring
"Passive": Newsletters
Manual acquisition
Lead Lifecycle (old)
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